Orientation: Whilst Africa is a lucrative market with many opportunities for all types of retailers, expanding into the continent is not without its own challenges. Therefore, foreign direct investors have to make strategic decisions.
Research…
A casual look at Europe’s and Africa’s experiences of integration suggests that they share certain similarities. They have also adopted a number of similar institutions and policy frameworks, and both regions have set for themselves the ambitious…
Background: One of the most compelling arguments for regional trade and integration in
Africa is that the African market is the most fragmented in the world, with only 16% of trade
being within the continent. Furthermore, with 14 regional economic…