The primary aim of this paper was to test the impact of customer reviews, website quality, perceived service quality, and product assortment on perceived value and online loyalty. This study also sought to confirm whether perceived value mediates…
AbstractA sound education system is one of the keys to personal mastery and growth and a country’s socio-economic development more broadly. Globally, Africa is the furthest behind in terms of educational achievement levels, with serious shortcomings…
Africa’s digital future makes an important and timely contribution to the literature on Africa, exploring the many opportunities and challenges that the continent faces in a world characterised by accelerating technological change. Edited by Prof…
In light of the rapid advancement of e-commerce in the country, it is imperative that Morocco formulate a national e-commerce strategy and participate in the plurilateral negotiations which are taking place at the WTO. As a developing country, it…
The project aims at analysing the effects of COVID-19 on Mauritian MSMEs including women and blue entrepreneurs. It will also investigate the factors that prevent Mauritian women micro entrepreneurs from shifting to digital trade and aim to empower…