The primary aim of this paper was to test the impact of customer reviews, website quality, perceived service quality, and product assortment on perceived value and online loyalty. This study also sought to confirm whether perceived value mediates…
The experience of the MERCOSUR countries in shaping the agenda of the digital economy and trade is of particular interest for research: on the one hand, in view of the historically high level of non–tariff protection of domestic markets, on the…