The primary aim of this paper was to test the impact of customer reviews, website quality, perceived service quality, and product assortment on perceived value and online loyalty. This study also sought to confirm whether perceived value mediates…
In Africa’s efforts to achieve economic growth and enhance integration, the focus on intra-regional trade has intensified, fuelled by geographical proximity, and interconnected market dynamics. However, significant obstacles remain, one of which…
This study examines the impact of infrastructural development on bilateral trade flows using a panel of 51 African countries from 2003 to 2015. An infrastructure-augmented gravity model was estimated with different indicators of infrastructural…