AbstractDespite its rich endowments of natural resources, the Cameroonian economy remains undiversified and vulnerable to exogenous shocks as an exporter of unprocessed primary products. With the ratification of the African Continental Free Trade…
Orientation: Whilst Africa is a lucrative market with many opportunities for all types of retailers, expanding into the continent is not without its own challenges. Therefore, foreign direct investors have to make strategic decisions.
Research…