The primary aim of this paper was to test the impact of customer reviews, website quality, perceived service quality, and product assortment on perceived value and online loyalty. This study also sought to confirm whether perceived value mediates…
This research funded by World Trade Organization Chair Program hosted by SQU, and done by Abdallah Akintola under the guidance of Dr Houcine Boughanmi, Dr. Hemesiri Kotagama and Dr. Lokman Zaibet, sought to explore the trade potential of Oman with…