Opportunities and challenges of e-commerce in Mauritius

- 23 November 2020

Trade topics: Digital Trade

This study explores the status, challenges and opportunities of e-commerce in Mauritius. The share of the population making online purchases was 14 per cent in 2017, the secondhighest level (after Libya) in Africa, largely due to increases in internet use and penetration, coupled with increased credit card usage and the development of secure online payment systems. And Mauritius topped the United Nations Conference on Trade and Development (UNCTAD) B2C E-commerce Index (e-readiness) for Africa. A survey of customers revealed high levels of satisfaction with online shopping, due to wider choices, the ability to save time, accessibility and the relative ease of searching for products online. Major concerns included uneasiness over disclosure of personal information and limited ability to contact vendors. Respondents who have not shopped online cited concerns over navigating online, payment security and high costs. Online sellers expressed considerable optimism over future market growth, but also were concerned over a local bias towards international websites, technical limitations of internet service and the small market size. Interviews with policymakers cited the strong legal and regulatory framework supporting electronic payments, but described a need for stronger regulatory cooperation with other countries on e-commerce, and more work to collect statistics. Technical assistance would be useful in these efforts.

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