Synergies Between Domestic and International Tourism: A Pathway to Sustainable Development in Mauritius

Mauritius - 28 August 2024

Trade topics: Domestic Tourism; International Tourism; Consumer Behavior; Tourism Resilience Market Synergies

Domestic tourism represents a promising emerging market for Mauritius, offering potential economic, socio-cultural, and environmental benefits. With Mauritius heavily reliant on international tourists, any unforeseen disruption can pose significant risks to the economy. This research explores the consumer behavior of domestic tourists in Mauritius, examining whether this market can be further developed to create a more balanced and resilient tourism sector. The concept explored include the significance of domestic tourism, consumer behavior in the tourism industry, and factors influencing tourist behavior. Key factors— motivational factors (e.g., push, pull, and resistance)—are analyzed for their impact on overall domestic tourist satisfaction. This study highlights how strengthening the domestic market can indirectly support international tourism in several ways. A well-developed domestic market builds infrastructure and services that benefit both local and international tourists. During global crises, domestic tourism provides economic stability and ensures continuous demand, helping businesses weather disruptions in international travel. Additionally, domestic tourists can act as ambassadors for the country, enhancing brand visibility and reputation on a global scale. Finally, by smoothing out seasonal fluctuations and sharing resources between both markets, a robust domestic tourism sector lays a strong foundation for international tourism growth. This study employs quantitative research methods, using a survey questionnaire targeted at domestic tourists in Mauritius. A multiple regression analysis of domestic tourism factors was conducted as it was proven to be instrumental in uncovering synergies with international tourism. By understanding domestic tourist motivations and satisfaction drivers, the study provides a foundation for developing strategies that enhance the appeal of Mauritius to international tourists, leading to a more integrated and thriving tourism sector. This paper offers insights for tourism stakeholders, helping them develop strategies that better address the needs and expectations of the domestic market while considering the broader implications for international tourism resilience in Mauritius.

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