MGT 3059Y(5)- INTERNATIONAL BUSINESS AND MANAGEMENT

Mauritius - 1 June 2018

Trade topics: Other

MGT 3059Y(5)- INTERNATIONAL BUSINESS AND MANAGEMENT
The International Business Environment - Introduction to International Business, The Emerging Global Economy, The Role of Technological Forces in the Globalization Process, Differences in Political Economies, The Concept of National Competitiveness, Emerging Markets in the Global Economy. Cross Border Management - The International Marketing Environment as Influenced by Political, Legal and Cultural Dimensions. Foreign Market Analysis, Selecting and Managing Entry Modes to Foreign Markets, Assessing the Impact of Exporting, Importing and Counter-Trade. International Market Research and Multinational Marketing Information Systems. International Marketing Mix decisions. Managing Diversity and Cross Cultural Differences. Current Issues in International Business and Management.

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