Rwandan Women Entrepreneurs’ Digital Readiness and Business Performance in the AfCFTA

One of the objectives of the African Continental Free Trade Area (AfCFTA) is to foster sustainable and inclusive social and economic development, as well as gender equality, with member states committed to enhancing exports by African women. Therefore, this study aims to examine the digital readiness of Rwandan women entrepreneurs and its impact on their business performance within the context of the AfCFTA. This study employed a mixed-methods approach, starting with a crosssectional design to assess the digital readiness of 94 Rwandan women entrepreneurs in cross-border trade across various sectors. Surveys were conducted at key border points, complemented by interviews with stakeholders from several government and trade organizations to gather insights into digital readiness and AfCFTA opportunities The findings reveal a moderate awareness and usage of digital resources among women entrepreneurs, coupled with insufficient investment in new technologies. Key gaps exist in skills, confidence, and digital literacy essential for business operations. Most women entrepreneurs do not own websites and rarely utilize online tools for transactions or logistics. Awareness of the African Continental Free Trade Area (AfCFTA) goals and regulations is limited, resulting in low participation in digital trade and a poor understanding of trade laws. Furthermore, support for training and mentorship is minimal. The analysis underscores the importance of enhancing cyber security, data privacy, and digital skills to improve business performance and outcomes related to AfCFTA.