Sustainable business practices (SBPs) offerseveral positive outcomes for the firms and alongside firms are receiving significant level of support at policy level and operational level from different partners. Despite this, the adoption has been low…
AbstractDespite its rich endowments of natural resources, the Cameroonian economy remains undiversified and vulnerable to exogenous shocks as an exporter of unprocessed primary products. With the ratification of the African Continental Free Trade…
Resources for export promotion are scarce, and incorrect market selection can be costly. In the literature, the gravity model, International Trade Center’s Export Potential Map, and decision support model all estimate export potential values.…