Resources for export promotion are scarce, and incorrect market selection can be costly. In the literature, the gravity model, International Trade Center’s Export Potential Map, and decision support model all estimate export potential values.…
Background: Namibia is an open economy where international trade accounts for a greater
proportion of gross domestic product (GDP). Openness of the Namibian economy for the
period 2010 to 2018 has been on average 111% of GDP. The high level of…