AbstractDespite its rich endowments of natural resources, the Cameroonian economy remains undiversified and vulnerable to exogenous shocks as an exporter of unprocessed primary products. With the ratification of the African Continental Free Trade…
Resources for export promotion are scarce, and incorrect market selection can be costly. In the literature, the gravity model, International Trade Center’s Export Potential Map, and decision support model all estimate export potential values.…
Orientation: Whilst Africa is a lucrative market with many opportunities for all types of retailers, expanding into the continent is not without its own challenges. Therefore, foreign direct investors have to make strategic decisions.
Research…