Global Marketing and Export Management 2

The Global Marketing and Export Management 2 course offers a foundational understanding of the operational, regulatory, and strategic dimensions of export management. Designed for beginners, the course spans 20 credit hours and equips participants with the essential knowledge and tools to navigate the complexities of international trade.
The curriculum is structured into four key modules. Module 1 focuses on export procedures and compliance, covering documentation, tariff classifications, Incoterms, contract negotiation, and payment methods. Module 2 addresses export promotion and logistics, including trade finance, packaging, transportation, insurance, and the role of clearing agents. Module 3 explores export facilitation through institutional support, trade dispute resolution, cluster development, and quality certification. Module 4 delves into export management, emphasizing the impact of digitalization, innovation, and sustainability on export performance, particularly in the context of SMEs and Pakistan’s textile sector.
Supported by contemporary academic literature and real-world case studies, the course prepares participants to manage export operations effectively, comply with international standards, and leverage institutional frameworks for trade growth.