Global Marketing and Export Management 1

The Global Marketing & Export Management course provides foundational knowledge and practical insights into the dynamics of international marketing and export strategies. Designed at a basic level, the course equips participants with the ability to apply modern marketing principles to real-world scenarios, particularly in the context of global trade.
Key objectives include understanding the full spectrum of international marketing tasks, integrating market entry and development strategies, and analyzing global marketing opportunities. The course emphasizes strategic decision-making in product development, pricing, distribution, and promotion within diverse cultural, political, and economic environments.
Structured across six comprehensive modules, the curriculum covers global marketing environments, consumer behavior, product and pricing strategies, global marketing mix, trade promotion instruments, and export creation. It draws on contemporary case studies, empirical research, and practical tools to foster intercultural awareness, strategic branding, and export competitiveness. With a strong focus on both theoretical frameworks and applied learning, the course prepares participants to navigate and succeed in the complex landscape of global markets.