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The WTO Chairs programme is invaluable. Through the Chairs’ Outreach pillar, the chair holders familiarize stakeholders in developing countries with the WTO, bringing clarity to its role. Chairs complement this with a teaching curriculum that trains students in the intricacies and benefits of the multilateral trading system, with the WTO as its guardian, thus preparing the next generation of trade-policy makers. The Chairs buttress this with acute research on the system and the WTO, including by periodic contributions to WTO volumes on trade and related matters. These activities are supported by a highly professional unit at the WTO Secretariat. This package is considerably beyond technical assistance—it encourages and enables developing country Members to be their own best source of trade policy advice.