Digital Trade

Objective: To instruct learners on how to use internet and electronic means to transact domestic and international trade to buy and sell or to find solutions to Digital Trade.
Content: Definition Digital Trade; Digital Trade Strategy; importance and nature of Digital Trade and its uses in domestic and international markets; comparison between the traditional marketing and electronic marketing: advantages and benefits, the planning and implementation of Digital Trade, internet functions and uses, means of e-marketing and how to divide the market and analyze it by using electronic means; how to gather the functions of promotion (promotional electronic mix); process of collecting and storing information of market by using ICT solution (internet, mobile, social media etc; Antecedents and barriers to Digital Trade; Business process management; understanding the market (domestic and international) in terms of product (good and service); target group); different platforms (elance, Odesk, freelance); tools; payment solutions; order fulfillment etc.; Digital Trade and its ethics; legal framework, consumer protection; data protection policy; cybercrime etc.,; exports and PayPal, Amazon, E-bay, Google; etc.).