The WTO Chairs Programme has been a valuable tool to enhance the knowledge of the trading system in developing countries. A good example of this is the work of the South Africa Chair that has been very productive in terms of new curriculum development materialized in more WTO related topics being integrated in international trade modules aiming to educate a new generation of researchers and policy makers; research resulting in a substantive number of academic peer reviewed and other publications involving young PhD researchers who are important stakeholders to continue the work of the Chair; and outreach activities that include an impressive webiste, targeted communication via social media channels and newsletters. All this ensures the sustainability of the WCP Chairs Programma as the Chair’s university has been willing to co-invest in this initiative and found others to do the same. The South Africa Chair has been successful in setting up an international trade ecosystem that connects different generations of researchers and policy makers to co-operate and includes several co-chairs. All this has been enabled by the WTO Chairs Programme and holds high promises for the continuation of it and the underlying aim to enhance international trade for those countries who need it most.