Partial Least Square Structural Equation modeling (PLS SEM) Workshop

This workshop is designed to look at the stages of research question development and theorizing together with the subsequent methodological implementation using the multivariate analysis method PLS-SEM in business and management research. The learning objectives are to (1) contribute to theory by establishing a useful PLS path model, (2) have an in-depth methodological appreciation of the PLSSEM approach (the nature of causal modelling, analytical objectives, some statistics), (3) being able to evaluate measurement results, and (4) understand complementary analytical techniques.